Nova

Sellside Group is representing the sale of a premier media research and neuromarketing company leveraging neuroscience to capture and analyze cognitive and emotional responses to advertising in a proprietary, enterprise-validated data infrastructure rich with metadata and algorithms.

THE OPPORTUNITY

• Profitable and ready for Dynamic Growth: $4.9 Million in Revenue, with $1.5 million in adjusted EBITDA in 2025.

• Robust data system of millions of data points on consumer response data gathered over two decades.

• “Ground-Truth” capabilities & innovative technology (ie. eye tracking & facial coding) capturing neurological measures such as attention, emotion, and intent.

• Scalable AI solutions backed by a competitive legal and software moat.

• Suite of products and innovations offering cross-platform media coverage (CTV, streaming, social, mobile, etc.).

  • The Highlight: A “proof-case” box solution for how the data & software are being commercialized into a scalable product

  • AI-ready infrastructure enabling fine-tuned, precise prediction modeling of predictive API’s and pre-flight creative

INVESTMENT HIGHLIGHTS

• Unique value-add for ad platforms and agencies, creative software companies, and measurement providers looking to find ways to predict and leverage top-of-the-funnel human response data with high-validity.

• Trusted industry provider of data-driven guidance to the most important media companies in the world.

• Acts as the industry’s primary engine for breakthroughs and thought leadership, reshaping market discourse and providing partners with a distinct competitive, academically-certified edge.

• Self-replenishing research and development engine ceaselessly transforming new data into sharpened AI models adapting to new formats and ensuring market relevance.