eCommerce
Customer-centered Solutions
Effectively reaching customers through eCommerce resides at the cross-section of entrepreneurial ideas, agile technology and best in class operating infrastructures.
With C-level expertise in Amazon marketplace management, eCommerce, DTC & B2B sales and multi-channel retail, our executives bring a unique perspective in delineating the best investment and growth strategies to optimize operations, limit risk, and deliver sustainable financial results in these fast-paced ever-changing business and market climates.
People
Process
Performance
People
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Identify strengths and deficiencies
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Present a clear plan to fill gaps and place personnel in positions best fitting to them
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Work with leadership to source outstanding talent
Process
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Determine if current processes and dashboards follow best practices
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Review roles & responsibilities, how to guides, and evaluation & feedback processes
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Outline optimal dashboards that allow the business to meet growth and profitability objectives
Performance
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Review financial performance of the business
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Deep dive into top products
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Understand and evaluate current Go-To-Market strategy
Amazon & Marketplace
A trusted partner in adoption and implementation of Amazon excellence programs.
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Audit existing Amazon capabilities within the organization
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Implement amazon tools & resources
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Share Amazon best practices:
Organic ranking
Product Page Content
Product reviews evaluation
Amazon brand store
Training & certification
DTC eCommerce
An eCommerce audit and Go-to-Market analysis will result in a clear path forward; outlining strengths, areas to improve, and a detailed approach to address resource and execution gaps.
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Review of current DTC or B2B strategy
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Understand customer experience
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Ensure the business has an integrated platform to scale
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Understand traffic sources
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Evaluation of key programs in place:
Paid advertising
Influencer marketing
Branding
Content plan
SEO
Merchandising
Product reviews
Direct mail